{"id":12973,"date":"2025-10-06T10:08:08","date_gmt":"2025-10-06T10:08:08","guid":{"rendered":"https:\/\/www.consultants-immobilier.com\/?page_id=12973"},"modified":"2025-10-06T10:08:08","modified_gmt":"2025-10-06T10:08:08","slug":"how-to-write-a-good-real-estate-listing","status":"publish","type":"page","link":"https:\/\/www.consultants-immobilier.com\/en\/sellers-guides\/the-stages-of-the-sale\/how-to-write-a-good-real-estate-listing\/","title":{"rendered":"How to write a good real estate listing?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1670852810251{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;back_div&#8221;][vc_column css=&#8221;.vc_custom_1657728499249{padding-right: 15px !important;padding-left: 15px !important;}&#8221;][vc_raw_html css=&#8221;&#8221;]JTNDZGl2JTIwY2xhc3MlM0QlMjJteV9iYWNrX2J1dHRvbiUyMiUzRSUwQSUwOSUwOSUwOSUwOSUwOSUwOSUzQ2ElMjBocmVmJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuY29uc3VsdGFudHMtaW1tb2JpbGllci5jb20lMkZlbiUyRnByb3BlcnR5LWd1aWRlcyUyRiUyMiUzRSUzQyUyMEJhY2slMjB0byUyMHByb3BlcnR5JTIwZ3VpZGVzJTNDJTJGYSUzRSUwQSUwOSUwOSUwOSUwOSUwOSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1759744962997{background-image: url(https:\/\/www.consultants-immobilier.com\/wp-content\/uploads\/2025\/10\/rediger_annonce.jpg?id=12974) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;override_left&#8221;][vc_column css=&#8221;.vc_custom_1657728499249{padding-right: 15px !important;padding-left: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;override_pos&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1662026446228{background-color: #e4e4e4 !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;How to write a good real estate listing?&#8221; font_container=&#8221;tag:h1|font_size:37|text_align:center|color:%23040e31&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1759745270729{padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221; el_class=&#8221;relative_pos&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; el_class=&#8221;firstblock guide-wrapper-row vc_row-o-equal-height vc_row-flex&#8221; css=&#8221;.vc_custom_1765897502487{background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;resume_block&#8221;][\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;content_block&#8221;]<span style=\"font-weight: 400;\">A real estate listing is the very first point of contact between a property and its potential buyer. A precise and transparent listing acts as a filter. At Consultants Immobilier, across our 18 agencies, we observe daily that a well-crafted, clear, and detailed listing greatly reduces unqualified visits while increasing the conversion rate (viewings leading to offers). This professional approach highlights the property without overselling it. Here\u2019s everything you need to know about how to write an effective real estate listing.<\/span><\/p>\n<h2>What are the key elements of a real estate listing?<\/h2>\n<p><span style=\"font-weight: 400;\">A complete real estate listing should include both mandatory information and appealing details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>sale price<\/b><span style=\"font-weight: 400;\"> is the main piece of information, along with monthly condominium fees and the amount of property tax.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>energy performance diagnosis (EPC)<\/b><span style=\"font-weight: 400;\"> has been mandatory since 2011 and must include both the energy and climate ratings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>technical characteristics<\/b><span style=\"font-weight: 400;\"> include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Living area in square meters (Carrez law for condominiums),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of main rooms,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Floor level with or without elevator,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Year of construction,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type of heating,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presence of a parking space or cellar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These factual details allow buyers to pre-select properties according to their criteria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>exact location<\/b><span style=\"font-weight: 400;\"> is, of course, essential: city, neighborhood, or even street for prestigious addresses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The property\u2019s <\/span><b>key features<\/b><span style=\"font-weight: 400;\"> (a terrace, view, recent renovation, or level of standing) should also be highlighted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>contact details<\/b><span style=\"font-weight: 400;\">, listing reference number, and mention of agency fees (paid by the seller or the buyer) complete these mandatory details.<\/span><\/p>\n<h2>How to write a compelling real estate listing title?<\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>listing title<\/b><span style=\"font-weight: 400;\"> works like an advertising hook. It should be limited to 50 to 70 characters. An effective structure usually follows this pattern: property type + surface or number of rooms + location + main feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of titles: <\/span><i><span style=\"font-weight: 400;\">&#8220;4-room apartment 95 m\u00b2 Neuilly \u2013 30 m\u00b2 south-facing terrace&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">&#8220;Architect-designed house 200 m\u00b2 Saint-Cloud \u2013 Pool&#8221;.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Using <\/span><b>relevant keywords<\/b><span style=\"font-weight: 400;\"> helps increase visibility on real estate portals. Prefer terms that buyers actually search for: \u201cduplex\u201d, \u201ctop floor\u201d, \u201chigh standing\u201d, \u201crenovated\u201d, rather than vague adjectives. Use well-known neighborhood names rather than administrative districts (especially in Paris).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The principle for writing an effective real estate listing is that a simple, informative title generates more qualified contacts than a flashy one. Here are some common mistakes that often reduce a title\u2019s effectiveness:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excessive capitalization (perceived as aggressive),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overuse of punctuation (!!!),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unjustified superlatives (\u201cexceptional\u201d, \u201crare\u201d).<\/span><\/li>\n<\/ul>\n<h2>How to structure the property description?<\/h2>\n<p><span style=\"font-weight: 400;\">The description starts with an <\/span><b>introductory paragraph<\/b><span style=\"font-weight: 400;\"> that sets the scene in 2 to 3 sentences. It\u2019s an introduction that conveys the atmosphere, character, and highlights of the property. Example: <\/span><i><span style=\"font-weight: 400;\">\u201cIn a Haussmann-style building with caretaker, a bright family apartment offering generous volumes and an open view over a landscaped park.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>main body<\/b><span style=\"font-weight: 400;\"> follows a logical \u201cvirtual tour.\u201d Begin with the reception areas (living room, dining room), continue with the sleeping quarters (bedrooms, bathrooms), and end with secondary spaces (kitchen, laundry room, cellar). Each room deserves one or two precise sentences: approximate dimensions, orientation, materials, and built-in features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>final paragraph<\/b><span style=\"font-weight: 400;\"> summarizes practical information: general condition, recent or upcoming works, detailed charges (including or excluding heating), property tax, and any ongoing legal procedures in the condominium. Transparency on these aspects avoids unpleasant surprises during visits and builds trust.<\/span><\/p>\n<h2>What photos should you choose for an attractive real estate listing?<\/h2>\n<p><span style=\"font-weight: 400;\">Photos are crucial as they establish the first visual impression of the property. A <\/span><b>photo set of 10 to 15 pictures<\/b><span style=\"font-weight: 400;\"> provides a sufficiently complete overview. The order of presentation should be logical: an exterior view, the entrance hall (if upscale), main rooms, bedrooms, kitchen, bathroom, and additional spaces (terrace, parking).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>technical quality<\/b><span style=\"font-weight: 400;\"> of the photos is essential. They should be taken during the day with natural light, use a wide-angle lens for small spaces (without distortion), and have sufficient resolution for the web (minimum width of 1200 pixels). Virtual home staging is possible but must be disclosed for transparency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>best camera angles<\/b><span style=\"font-weight: 400;\"> highlight room depth, ceiling height, and architectural details (moldings, fireplace, parquet). Avoid backlighting, cluttered rooms, and angles that hide visible flaws.<\/span><\/p>\n<h2>What pitfalls should you avoid in a real estate listing?<\/h2>\n<p><span style=\"font-weight: 400;\">The law strictly regulates the content of property listings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any <\/span><b>discriminatory wording<\/b><span style=\"font-weight: 400;\"> is prohibited and punishable by law. Examples such as <\/span><i><span style=\"font-weight: 400;\">\u201cideal for young couple\u201d, \u201cperfect for single person\u201d, \u201cfamily neighborhood\u201d<\/span><\/i><span style=\"font-weight: 400;\"> can be interpreted as discriminatory. Stay factual about the property\u2019s characteristics, not the buyer\u2019s profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any <\/span><b>false or exaggerated information<\/b><span style=\"font-weight: 400;\"> also exposes you to legal risk. Inflating surface areas, hiding major defects (humidity, cracks), or inventing favorable urban projects are considered fraudulent misrepresentation. Case law even penalizes repeated \u201cerrors\u201d in size or condition descriptions.<\/span><\/p>\n<p><b>Regulatory omissions<\/b><span style=\"font-weight: 400;\"> are less serious in theory but still cause complications:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failure to mention the EPC may theoretically result in a \u20ac3,000 fine (Article 154 of the Climate and Resilience Act),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omitting agency fees or their allocation (seller\/buyer) creates confusion.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Spelling and grammatical errors, beyond the negative impression they convey, may make buyers doubt the seller\u2019s credibility.<\/span><\/p>\n<h2>Consultants Immobilier\u2019s expertise for your listings<\/h2>\n<p><span style=\"font-weight: 400;\">Every day, we assist sellers in writing effective real estate listings across our network of 18 agencies. Beyond the writing itself, we help them implement targeted marketing strategies following real estate standards: premium portals, international networks, and selective print media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This comprehensive approach, from the initial <\/span><a href=\"https:\/\/www.consultants-immobilier.com\/en\/value\/\"><span style=\"font-weight: 400;\">property valuation<\/span><\/a><span style=\"font-weight: 400;\"> to targeted promotion, maximizes visibility and accelerates sales at the best price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To benefit from our expertise in showcasing your property, browse our <\/span><a href=\"https:\/\/www.consultants-immobilier.com\/en\/our-properties\/\"><span style=\"font-weight: 400;\">real estate listings in Paris<\/span><\/a><span style=\"font-weight: 400;\"> or contact one of our <\/span><a href=\"https:\/\/www.consultants-immobilier.com\/en\/our-agencies\/\"><span style=\"font-weight: 400;\">Consultants Immobilier agencies<\/span><\/a><span style=\"font-weight: 400;\"> directly.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; el_id=&#8221;summary_column&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1670852810251{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;back_div&#8221;][vc_column css=&#8221;.vc_custom_1657728499249{padding-right: 15px !important;padding-left: 15px !important;}&#8221;][vc_raw_html 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